Upon Post's acquisition of MOM Brands in 2015 (the former Malt O Meal), both the Cocoa and Fruity versions of Pebbles, along with other Post brands, began to be offered in packaging similar to that of Malt O Meal's discounted generic line of bagged cereals alongside the traditional box sizes. New colors were added over time: purple in 1985, green in 1987, "Berry Blue" in 1994, "Incrediberry Purple" in 1995 and "Bedrock Berry Pink" in 2005. The cereal started out with three colors-orange, red, and yellow-and natural orange, lemon and tangerine flavors, but were later flavored in natural orange and artificial lemon and cherry. Unlike its sister cereal Cocoa Pebbles, Fruity Pebbles has undergone many formula changes, additions and variants. It started with only three colors, with new variants added through the years A sample of Cocoa Pebbles, a chocolate variant of Fruity Pebbles Both Fruity Pebbles and Cocoa Pebbles were reformulated in the early-2010s industry-led sugar reduction effort: the original formulation contained 12 grams per 3/4 cup serving, while the 2011 reformulation (still current as of 2021) contains 9 grams sugar per 3/4 cup serving. The Canadian version, no longer available, came in the form of pebble-shaped puffs composed of whole wheat, cornflour, and oat flour. In recent years some additions and variations have been made to the Fruity Pebbles product formulation. Fruity Pebbles also remained essentially unchanged for decades. After many iterations, the Cocoa Pebbles formula was set and has remained largely unchanged over the years. The basic product retained the Sugar Rice Krinkles form, using the existing expander process and Battle Creek production facilities. Frank Corey, Benton & Bowles' creative head for the Post Cereal business suggested the alternative names Cocoa Pebbles and Fruity Pebbles, which were adopted. The original working names for the companion cereals were Flint Chips and Rubble Stones, consistent with the appearance of the cereal and The Flintstones' Stone Age imagery. The brand has been one of the most consistent best sellers ever since. In 1970 Cocoa Pebbles was introduced as a second flavor. Fruity Pebbles was introduced on the West Coast in 1969 first under simply the name “Pebbles” and strong consumer demand led to national distribution under the cereal re-name of “Fruity Pebbles”. The brand was marketed despite internal concern it would be a fad and not last more than a year. Prior to that time, character licensing had been used for promotion, but there had never been a brand created around a media character. Animation) in an attempt to reinvigorate the children's cereal business for Post Cereals. The Product Group Manager at the time, Larry Weiss, licensed use of The Flintstones for cereal from Hanna-Barbera (now part of Warner Bros. Product history įruity Pebbles and Cocoa Pebbles Cereal were reintroductions of a low market-share Post children's cereal brand called Sugar Rice Krinkles. It is the oldest cereal brand based on characters from a TV series or movie that is still sold. The product line includes Cocoa Pebbles and Fruity Pebbles.Ĭocoa Pebbles contains chocolate-flavored crisp rice cereal bits, while Fruity Pebbles contains crisp rice cereal bits that come in a variety of fruit flavors with a sugar content of 9 grams per serving for Fruity Pebbles and 10 grams per serving for Cocoa Pebbles. Pebbles is a brand of breakfast cereal introduced in the United States by Post Consumer Brands on Octo featuring characters from the animated series The Flintstones as spokestoons. Fruity Pebbles cereal with milk (Sweetened Rice Cereal, Natural and Artificial Fruit Flavor)
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